Planning for Better Times

Monday, October 19,  8:30 – 10:00
Mary Rose Quinn, director of Stevens Memorial Library in North Andover, MA and Ron Van Winkle, Town Manager for West Hartford, CT discuss the hard decisions that have to be made in times of economic strife and share ideas on how we can look down the road and plan for [...]

Marketing on a Shoestring: Fifty Nifty Thrifty Ways

Presentation available at www.ivylibrary.com
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Tough times = increased library use, but don’t neglecting marketing just because people are coming in more
Even though many libraries do not have a line item in their budgets for marketing, no library is too small to market
We took a look at excuses people use to not market [...]

Marketing on a Shoestring: Fifty Nifty Thrifty Ways

Monday, 8:30 – 10:00
Description
Shoestring, pittance, trifling amount, tight budget, wing and a prayer, next to nothing, scratch, chickenfeed, small potatoes. What librarian hasn’t had to do more with less? Come to collect some great ideas for marketing your library on a shoestring, presented by Nancy Davis, partner in The Ivy Group. She has 20 [...]

Aged to Perfection, Part II: Libraries and the Senior Marketplace

Remember the essentials of Marketing:
Delivering what the people want to the people who want it in the way they want it
Why are there children’s specialists, market segmentation (infants are treated differently from toddlers) and special programming effort for children, but not for seniors? When hiring, we should look for people with prior experience and [...]