Aged to Perfection, Part II: Libraries and the Senior Marketplace

Remember the essentials of Marketing:
Delivering what the people want to the people who want it in the way they want it
Why are there children’s specialists, market segmentation (infants are treated differently from toddlers) and special programming effort for children, but not for seniors? When hiring, we should look for people with prior experience and [...]

Cambridge, Biddeford Bring the Joy of Books to Preschoolers in New England

In a wonderful program this morning on Outreach to Preschoolers, sponsored by NERTCL, Daryl Mark, Cambridge (MA) Public Library, spoke very eloquently about the residents of Cambridge and the needs they have the library can fill, and detailed the components, and success, of their Verizon eLiteracy grant. “Children need stories, and they need the joy [...]