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Google Analytics

Monday, October 20th, 3:30 to 5:00 Presenters: Laurie Welling & Carole Myles of Assumption College

What is Google Analytics?

  • Free tool to track usage patterns on your library website.
  • Analytics vs statistics
  • Generates metrics: unique ip addresses accessing the site, pages visited, how often and how long, peak   periods of use Why did we select Google Analytics?
  • was designed for eCommerce sites

Why did we select Google Analytics?

  • Track user navigation patterns
  • Make improvements based on our GA stats
  • It’s free!

How did we implement Google Analytics?

  • Need a Google account like Gmail in order to sign up
  • Create a free Google account
  • Log in to GA
  • Add a profile
  • Enter the URL you want to track
  • Activate tracking by inserting system-generated script into your webpages
  • Add users (They can receive reports via email weekly, monthly, quarterly)
  • Edit profile

The Dashboard

  • Set date ranges
  • Customize, and geographical locations
  • Explore all reports by “drilling down” to ever greater detail. The bemailed reports won’t show this. You have to be an active user to go online and drill down.
  • Look at content overview, visitors, traffic sources, goals (goals are eCommerce-oriented)
  • Explore Saved Reports by “drilling down”: visitors overview, traffic sources, map overlay, content over view
  • In Visitors Overview, you can look at visitors’ browsers, operating systems, languages, network locations
  • In Traffic Sources, you can look at percentages of visitors from Direct Traffic (knowing the URL), Search Engines, and Referring Sites
  • Map Overlay will show you exactly where your traffic is coming from: Country, State, City
  • Content Overview will show you what the visitors are looking at and for how long.
  • Conclusion: Google Analytics is a very powerful tool for tracking the traffic to your website, and relatively easy to configure and analyze. You could do it in a matter of hours. Use it to drive the website design, to redirect library resources where needed most, to plan.

    Jay Rancourt

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